ServiceNow, Inc. (NOW) closed fiscal year 2025 with a gross margin of 77.5 % and a net margin of 13.2 %.
ServiceNow, Inc. (NOW) closed fiscal year 2025 with a gross margin of 77.5 % and a net margin of 13.2 %. The same year shows an EBITDA margin of 19.3 % and an EBIT margin of 13.7 %. The free cash flow margin was 34.5 %. Against the previous year the gross margin moved −1.6 pp and the net margin +0.2 pp. Across the period the gross margin ranges between 57.3 % in 2012 and 79.2 % in 2024. The series covers 14 fiscal years, from 2012 to 2025. Margins are expressed as a percentage of net revenue and are derived from the same figures as the income statement, taken from as-reported SEC EDGAR filings, with no restatements or adjustments of our own.
Fiscal year end: December
| 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross margin (%) | 57.32 % | 63.44 % | 63.55 % | 67.24 % | 71.32 % | 73.39 % | 76.13 % | 76.99 % | 78.16 % | 77.05 % | 78.29 % | 78.59 % | 79.18 % | 77.53 % |
| EBITDA margin (%) | -9.88 % | -9.92 % | -16.08 % | -10.54 % | -21.50 % | 2.56 % | 4.11 % | 8.50 % | 11.84 % | 12.36 % | 10.88 % | 14.76 % | 17.55 % | 19.30 % |
| EBIT margin (%) | -15.42 % | -15.61 % | -22.24 % | -16.55 % | -27.47 % | -3.33 % | -1.63 % | 1.21 % | 4.40 % | 4.36 % | 4.90 % | 8.49 % | 12.42 % | 13.74 % |
| Net margin (%) | -15.32 % | -17.36 % | -26.28 % | -19.73 % | -29.78 % | -6.04 % | -1.02 % | 18.11 % | 2.63 % | 3.90 % | 4.49 % | 19.30 % | 12.97 % | 13.16 % |
| FCF margin (%) | 2.75 % | 6.22 % | 12.68 % | 22.90 % | 3.85 % | 25.47 % | 22.49 % | 28.06 % | 30.25 % | 30.51 % | 29.99 % | 30.14 % | 31.09 % | 34.46 % |
